WeBuyCars Acquires the Coca-Cola Dome: A Strategic Move
WeBuyCars, a leading player in the South African pre-owned vehicle market, made a significant acquisition in 2021 by purchasing the Coca-Cola Dome in Northgate, Johannesburg, for R175 million. The venue, initially designed as a large car showroom, has now been repurposed into a key retail and event space.
From Car Showroom to Major Retail Space
Originally, the Coca-Cola Dome was intended to serve as an expansive car exhibition venue. However, the venue's success was limited when car manufacturers failed to collaborate on the project. Following the pandemic's impact on large events, WeBuyCars saw an opportunity to transform the Dome into a high-volume space for the sale of pre-owned vehicles, making it one of the largest second-hand car dealerships globally.
WeBuyCars Dome: A Hub for Vehicle Sales and Events
The venue, now known as the WeBuyCars Dome, showcases up to 1,500 vehicles, including cars, motorcycles, caravans, trailers, and boats. The space has quickly become a prominent site in Johannesburg for vehicle sales, with thousands of cars being sold monthly. Additionally, the Dome remains a flexible venue, hosting various events, cementing its position as a multi-functional space for both commercial and entertainment purposes.
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